About

Founder and former CEO/Chief Creative Officer of RecordSetter.com, a modern day competitor to Guinness World Records. Our site hosts 65,000+ user-generated videos that have generated 250+ million views. We've set world records at two Super Bowls, E3 and United Nations Headquarters, and been featured on Shark Tank, CNN, CBS Sunday Morning and Late Night With Jimmy Fallon.

I led RecordSetter’s business development for 8 years, overseeing brand partnerships with Toyota, PepsiCo, Kraft Foods, Hasbro, Heineken and Zappos, and licensing deals with Microsoft and Jukin Media. I also served as executive producer on a NBC TV pilot (That's a Record!), and a 40-episode children's series (RecordSetter Kids) co-produced with DreamWorksTV.

I'm currently a freelance copywriter and creative director. I've worked on global and national campaigns for HP, AT&T, Saturn, Amazon, Comcast, Viacom, Pepsi and the NBA. I wrote two Super Bowl ads, won a bunch of awards (Cannes Lions, One Show, an Emmy, etc.), and helped Goodby, Silverstein + Partners win Adweek's "Campaign of the Year" honors in back-to-back years.

As an advocate for reduced screen time, I co-created The National Day of Unplugging, an annual tech-free holiday now observed by thousands worldwide. The project has been covered by CNN, The New York Times and The Wall Street Journal.

I’ve taught advertising classes at Miami Ad School, and given feature lectures at Google, TEDx, NEXT Conference (Berlin) and the Parsons School of Design. I’m an official advisor to Working Not Working, and a mentor and guide to many young professionals.

I interned at Late Night With Conan O'Brien in 1995, spending time as Conan's assistant and appearing in multiple comedy sketches. I also had a small role in Eyes Wide Shut, receiving credit as "Rowdy College Kid #1."

My newest side project is The Anyone Show, a podcast I’m hosting and producing. The show is based on my belief that “great stories can come from anyone.” I’m finding everyday people through Craigslist, and giving them a platform to share their lives, experiences and ideas.

I’m always interested in hearing about new projects, particularly those designed to have a positive impact on humanity. Fun is good, too! Please reach out and say hello.