We helped name the Little John sandwich. And when it came time to advertise it, we couldn't ignore an opportunity to make the name of the sandwich unforgettable with the help of a celeb. AdAge called it “the most obvious celebrity endorsement in history.” We don’t disagree.
in one of the pandemic’s biggest viral videos, a Texas attorney named Rod Ponton accidentally kept a cat filter on during a Zoom work call. We jumped on the meme, contacting Ponton within 24 hours of his clip going viral. A day later, we posted “unreleased footage” on YouTube, Facebook, Twitter and Instagram, connecting Mike’s Hard Lemonade to this iconic cultural moment. AdWeek called it “an ad that grabs Ponton at the height of his Internet fame and recruits him as a commercial spokesman.”
To help engage the minds of K-8 students out of the classroom due to Covid-19, we created Seven-Word Lessons, an educational, teacher-generated campaign on digital billboards across the US. AdAge made it an Editor’s Pick, calling it a “compelling (and quick) way to help engage grade-school children stuck at home.”
Domino’s briefed us to create awareness around their new Carside Delivery® 2-Minute Guarantee: if they’re not headed to your car in less than two minutes after you check in and your order is ready, your next pizza is FREE. We launched the initiative with a national TV campaign, plus a partnership with DraftKings that allowed customers to predict whether at least 80% of the deliveries would quicker than two minutes. Those who correctly predicted Domino’s performance split a cash prize of $200,000.
Dir: Craig Gillespie
Dir: Aaron Ruell
Dir: Aaron Ruell
Dir: Chris Smith
Dir: Chris Smith
Dir: Chris Smith
Dir: Sydney Freeland
Dir: Joanna Bailey
Dir: Will Speck and Josh Gordon
Dir: Jim Hosking
Dir: Jim Hosking
Dir: Brett Morgen
Dir: Happy
Dir: Jake Schreier
Dir: Tim Godsall
Dir: Fredrik Bond
Dir: Jake Scott
Over 30 days, we brought the notion of "Change happens" to life by slowly covering this billboard with ivy.
We collaborated with a gardener and built a living poster to demonstrate that "change brings growth."
Dir: Noam Murro
As RecordSetter’s Founder and Chief Creative Officer, I creative directed over 20 branded experience partnerships, including activations at two Super Bowls, E3, Times Square and SXSW.
To celebrate Doritos' 50th birthday, RecordSetter partnered to help set 50 epic world records, including "Highest Suspended Football Party", "Longest Time Touching the Batmobile" and "World's Largest Video Arcade Machine." See the full campaign here, and read Adweek’s coverage.
In 2014, we also helped Doritos crash the Super Bowl by setting a record for Largest Human Doritos Chip.
RecordSetter partnered with Toyota and Saatchi & Saatchi LA to set 200 world records in a Prius in 48 hours. The project attracted 40,000 live stream viewers, plus coverage from Wired, Forbes and The New York Times.
100 World Record Challenges. $50,000 in cash prizes. This online campaign with Stride Gum generated over 1,300 user-generated videos, and helped the brand attract 350,000 new Facebook Fans. Read Adweek’s coverage here.
To help raise funds and awareness for cancer research, we hosted a sold-out RecordSetter LIVE! event at SXSW. The event drew international attention, inspiring local LIVESTRONG organizations around the globe to set 70 additional cancer awareness-themed records.
To help Hasbro relaunch the Furby, RecordSetter enlisted digital influencers to set world records with the toy. The campaign, which featured videos from the likes of Strawburry17 and Dave Days, inspired a ton of user-generated content and drew over 750,000 views.
RecordSetter partnered with Heineken to create a tennis-themed world record activation at the 2014 US Open. Fans were given an opportunity to compete in a range of world record categories. Videos of the records were then posted online for people at home to watch and challenge. See the content here.
While freelancing for Funworks, I helped launch a B2B startup called Freshworks in North America. We developed a 360 campaign that included digital videos, radio, OOH, a marching band, and, yes, a blimp. The blimp crashed Salesforce’s annual Dreamforce conference, gaining national attention, thousands of social mentions, fan made merch and even a blimp parody account. The stunt helped the client gain over $1MM in earned media.
