Frustrated by Guinness World Records' bureaucracy, I co-founded RecordSetter, a global media company that believes "everyone can be world's best at something." We started as a Burning Man theme camp, raised capital from investors including Chris Sacca (Shark Tank) and Tony Hsieh (Zappos), and built a globally recognized brand with a library of 80,000+ user-generated videos, 250+ million views, and 450,000+ Facebook Fans. Check out our Brand Video, and feel free to set your own world records.
I served as an Executive Producer on this DreamWorksTV co-production, hosted by AwesomenessTV stars including Hayes Grier, Autumn Miller and jennxpenn. Grab your kids and watch all 40 episodes here.
I wrote and executive produced this pilot starring YouTube star Hannah Hart, which aired on Virgin America's in-flight network. Production Company: Wonderbot Studios
Paramore asked us to help them set a world record for “Most World Records Set in a Music Video.” As creative consultant, I helped develop the records, establish the rules, and expand the video into this interactive experience. The video has 60+ million views, and inspired a wave of user-generated content.
I was an executive producer (and on-air talent) on this NBC pilot, developed as an game show spin-off from RecordSetter's segments on Late Night With Jimmy Fallon. Chris Hardwick was a masterful host, and we taped two hilarious remote pieces with Jimmy in LA, but sadly the show never aired.
As RecordSetter’s Chief Creative Officer, I creative directed over 20 branded experience partnerships, including activations at two Super Bowls, E3, Times Square and SXSW.
To celebrate Doritos' 50th birthday, we partnered with them to set 50 epic world records, including "Highest Suspended Football Party", "Longest Time Touching the Batmobile" and "World's Largest Video Arcade Machine." See the full campaign here, and read Adweek’s coverage.
We also helped them crash the Super Bowl by setting a record for Largest Human Doritos Chip.
To help Hasbro relaunch the iconic Furby, we enlisted YouTube influencers to set world records with the toy. The campaign, which included videos from likes of Strawburry17 and Dave Days, attracted 750,000+ views and a slew of user-generated submissions.
100 world record challenges. $50,000 in cash prizes. This online campaign with Stride Gum generated over 1,300 user-generated videos, and helped the brand attract 350,000 new Facebook Fans.
We partnered with Toyota and Saatchi & Saatchi LA to set 200 world records in a Prius in 48 hours. The project attracted 40,000 live stream viewers, plus coverage from Wired, Forbes and The New York Times.
To help raise funds and awareness for cancer research, we hosted a sold-out RecordSetter LIVE! event at SXSW. The event drew international attention, inspiring local LIVESTRONG organizations around the globe to set 70 additional cancer awareness-themed records.
Named New York's “Best Oddball Night” by New York Magazine, I co-produced and hosted over 30 world record variety shows, including a monthly residency at the legendary Joe's Pub. The shows featured live world records set by the likes of Ilana Glazer and Abbi Jacobson (Broad City), Reggie Watts, Thomas Middleditch, Arden Myrin, Kumail Nanjiani, AJ Jacobs, Romany Malco and Joe Mande. (Note: We were originally named "Universal Record Database.")
RecordSetter LIVE! #12
RecordSetter LIVE! #20
RecordSetter evolved from the Playa Book of Records, a Burning Man theme camp I started with friends in 2004. We invited festival attendees to invent their own world records, and witnessed feats ranging from "Most Blueberries Fit in a Bellybutton" to "Most Consecutive Backflips on Stilts."
Inspired by Wikipedia, I had the idea to take the project and turn it into an open, video-based platform that let anyone, anywhere set any record they wanted. Corey Henderson joined me as co-founder/CTO, and the rest, as they say, is history.
