Exhausted by the pace of 24/7 plugged-in living, I led a small team and developed the Sabbath Manifesto, a guide to carving out a weekly day of rest. We launched the project with the National Day of Unplugging (NDU), an annual holiday to disconnect from technology and enjoy 24 hours offline.
The movement has been featured by The New York Times, CNN and The Harvard Business Review, plus supported by the likes of Arianna Huffington and Ashton Kutcher. Each year, hundreds of groups and organizations around the globe hold offline NDU events.
As for me, my wife and I turn our phones off on Friday nights, and do our best to leave them off on Saturdays, too.
Hollywood Lyft Driver
Primarily for fun, I spent six months as a part-time Lyft driver in Los Angeles, documenting my journeys on Snapchat. These were some of my adventures.
Hollywood Lyft Driver #8 (College Basketball Player)
Hollywood Lyft Driver #7 (My Daughter's Allergic to Nuts)
Hollywood Lyft Driver #6 (Elvis Presley Drag King)
Hollywood Lyft Driver #5 (Festus Ezeli's future relative?)
Hollywood Lyft Driver #4 (Marijuana Carb Diet)
Hollywood Lyft Driver #3 (Teenage Nose Job)
Poke Mango Food Truck
When Pokémon Go arrived on the scene, I wanted to capitalize on the sudden trend by launching the world’s first “poke mango” food truck. Beyond just serving mango poke, the business strategy was to place a “lure module” on the truck to attract players.
I enlisted my then-fiancée Rachel to develop the recipe, and found a designer on Fiverr to help with the brand’s identity. We reached out to Smorgasburg LA’s General Manager Zach Brooks with the concept, who came over to our apartment for a “tasting session.”
Zach was interested in piloting the project at Smorgasburg, but sadly our wedding and honeymoon intervened. Feel free to follow us on Instagram or Twitter — maybe we’ll get this sucker up and running in the future.